The biggest word in fashion has always been the word trend,
trend is what is mostly liked or spoken about at that particular moment, trends
can be short or long term whether in news or fashion. Today, the idea of a
bunch people sitting in a room and deciding what the colours are going to be in
two years’ time or what materials are going to be used in three years’ time is
a complete nonsense,” said Marc Worth. In 1997, Worth and his brother Julian
founded Worth Global Style Network (WGSN), the trend-forecasting service whose
clients today include Coach, Kate Spade, H&M and Victoria’s
Secret. (Kate Ab
nett 2015)
Today, trends are born and die much faster in the ever changing environment, in which brands, celebrities, magazines, bloggers and end consumers on social media all jostle for influence over what’s 'in' and 'out' of fashion. For example there was a point where everyone was into colour blocking, where it was “okay to wear more than one colour”, but that trend lasted for at least three months, now if people wear lots of colours in one outfit they just laughing stock to others.
Today, trends are born and die much faster in the ever
changing environment, in which brands, celebrities, magazines, bloggers and end
consumers on social media all jostle for influence over what’s 'in' and 'out'
of fashion. For example there was a point where everyone was into colour
blocking, where it was “okay to wear more than one colour”, but that trend
lasted for at least three months, now if people wear lots of colours in one
outfit they just laughing stock to others.
“Social media has absolutely, totally changed the trends
landscape,” said Ruth Chapple, head of content at Stylus Fashion. “It’s making
some trends stick, while long ago we would have been over them more quickly.
The Valentino rock stud, which everyone expected to be a one-season
wonder, has been going strong for eight seasons,” she said. “The death of the
stud was forecast long ago, but that was very much a social media trend, where
the bloggers made that trend stick.” On the other hand, digital media can
quickly overexpose a trend, and kill its ‘edge’. “TheKenzo tiger
sweatshirt,” Chapple recalled. “Over and done within a month.” (Kate Abnett
2015)
Basically trend is ever changing, because designers always
have new and fresh ideas, but I guess the most challenging thing with fashion or with trends to be able to come up
with an idea that’s going to last longer than the last one.
Bibliography:
[Accessed August 2015]
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